Category Archives: Promotion


I received many comments on the last post regarding prequels and back-story. Many authors express the belief that prequels tend to be an author’s saved up back-story. If that is the case, it is unlikely that a compelling prequel will follow. There is a quite a bit to consider as we discuss prequels.


As the authors, we know what happened before our published work; where our characters came from, what makes them do the things they do, why this one is afraid of the dark or that one has an aversion to apples…we created these personality quirks and the reasons behind them. A prequel does not have to be the “why” of the already published work. Honestly, just because one reader wants to know why John Doe flinches every time the doorbell rings, does not meant that EVERY reader wants to know the story behind that quirk. We need to ask ourselves, is our story idea compelling enough to interest a reader in spending his or her hard earned cash on a book? A prequel should be a standalone story that just happens to be inhabited by one or two (or maybe all) of the characters from our current novel. It’s not there to explain the entire back story; it can, however, support character traits or give deeper insight into certain characters. So what’s all the fuss about prequels?


Problem number one, as I see it, is the story map. We have a perfectly good published novel with a sequence of events that is set in stone. Now, here we are later, writing a novel that leads up to that sequence of events – we have to make sure we don’t contradict ourselves or send our characters so way off the beaten path that it’s just not a plausible story to bring them back. The sequence of events in the prequel must logically lead up to the sequence of events in the published work, even if the prequel takes place many years earlier when the main character is just a child (or in the case of Star Wars, before the main characters are born). For example, if in the already published story, our main character mentions that she lost her parents in a fire when she was 20, we can’t possibly have her ask her mother for advice in a prequel that takes place when she is 25. The story map must be consistent and lead the main characters to the path of the already published novel, or at least to a path that the readers can believe will put them upon the path they will travel in the published novel.


Facts must be checked and double checked; even the most seemingly innocuous comment made by a minor character in the first book must coordinate with the storyline in the prequel. If there is an inconsistency in even the minutest detail, we can be sure that a reader will notice it and it will become a thorn in that reader’s side. Every character counts; we need to make sure a minor character doesn’t push a main character off track. If the story line of the prequel is gleaned from an event the main character mentions in the published work, we need to make sure that any character mentioned in the existing work now exists in the prequel. For example, if our MC mentioned in passing that she had a college roommate named Donna at the time her parents perished in that fire and our story takes place during that time frame, we need to make sure Donna exists. No Donna – no continuity. Worse yet, we need to make sure we don’t call the MC’s roommate Rachel. Check the facts, check the facts, check the facts! Did I mention we need to check the facts?


As authors we must make sure that nothing in our prequel negates the novels that are already published—character traits and motivation must be consistent. However, in my opinion, in order to be a successful prequel, the story should be about our characters at an earlier time– a separate stand alone story that will captivate readers not just a pre-shadow of our other novels. When we are writing a prequel, we need to travel back and forth between the published work and the work in progress; making sure that the events occurring in the prequel do not deter the events of the already published work. Some may liken this to time travel stories where the characters are warned to not alter anything in the past because one little stone out of place can set a chain of events that changes the already established present and future. There is a lot of backtracking and double checking to be done when attempting a prequel; the webs must be woven carefully and delicately in order to create a consistent and believable storyline.

What other issues stand out when you think about prequels?




Prequels have been dealt a bad hand. For many writers, they are considered taboo – bad luck, the death of your series; other writers calmly advise avoiding them when possible. So what’s the “plague of the prequel” all about? For one thing, they can be boring filler if we are not careful; who wants to read something that is just background fluff about our characters? Prequels can throw our entire published series off track; if the actions of the characters don’t lead them to the path they are on at the beginning of our already published novel, then the already existing novel won’t make any sense. Prequels can render our already established characters unbelievable. Now that I have completely discouraged the writing of prequels, here’s a good reason to write one: the readers want one; they want to know what happened before our novel took place. Our readers are curious as to WHY our main character behaves the way s/he does; they want to know more about her/him; where s/he came from; who s/he is; what her/his life was like before the book they just read. If our characters are compelling enough and we are very, very careful, we can create a prequel that will knock our readers’ socks off.  So how careful should we be and what should we be so careful of?


Since hearing from my readers that they want to know more about my characters lives before my first novel, Webs of Power, I felt compelled to write a prequel; but I was also determined to avoid dumping a boatload of back-story on them. I wanted to know all the pros and cons of writing a prequel so I did a little research online.  I have never read so much about Star Wars in my life! It seems the inconsistencies in the back-story are a huge disappointment to the fans; apparently Star Wars fans are extremely knowledgeable about the characters in the series and the inconsistencies they found in the characters and in the stories of the three prequels are a huge source of distress and complaint. Now granted, I am talking about a movie here, but the issues movie prequels face are closely related to the issues book prequels face:

  1. The sequence of events must logically lead from the prequel to the established story and must be consistent with the already established story
  2. The characters must stay true to who they are to become
  3. The audience already knows where the character is going to end up, so the prequel not only needs to lead to this path, it has to make the journey interesting in itself

I want to address each of these issues separately, so the next several blogs will deal with the issues of writing a prequel as I see them.


What do you see as the problem with prequels?


Author Book Fairs – A Behind the Scenes Look

I love book fairs. I attend them not just as an author, but as a reader as well. There is nothing like getting to walk around a bookstore and meet the authors who write the books we love. They have their tables set up with their books and other give-aways on it; they talk to their fans, old and new.  There are talks from several different authors in several different genres. What’s not to love? Walk in, meet the authors, hear some interesting stories, buy a book or two and go home; simple as can be, right? Well, for the fans, yes.

There is a lot that goes into setting up an event like this. My friend and assistant Kathy Porter is the co-chair of the Author Fair I am attending next weekend. Through her, my eyes have been opened to the tremendous amount of work that goes into putting on an event such as this. I thought it was time to give Kathy and others who do this work their due and to let them know how much we appreciate them.

The event is being organized through the Greater Los Angeles Writers Society (GLAWS) and is being hosted by Barnes and Noble on July 23rd and 24th. Before anything else could be done to start planning, the first thing Kathy had to do was find a venue. She contacted Barnes and Noble; for this event she spoke with the Barnes and Noble in Marina Pacifica in Long Beach, California. She chose this venue because of the location and the openness of the meeting area which will allow enough room for all the fans we are hoping will join us.  Once Barnes and Noble agreed to host the event, GLAWS put out a call for authors.

There are certain qualifications for author participation in this event, and Kathy had the tough job of having to gently explain to several talented authors that they were not able to be featured.  In order to qualify for this event an author had to have books available through Baker &Taylor and also through Ingram, the books needed to be returnable and they needed to have enough books in the system to order (usually about 20 books). Out of the 41 authors who wished to participate, only 20 met the qualifications set by the store.

Kathy had to attend meetings with the bookstore to work out how many authors the store could support per day, the event room scheduling and seating as well as the food and drink to be available.  There were a lot of details to attend to such as where chairs should be placed, where microphones needed to be placed and which food and drinks would be free and which would be sold. The author schedule consisted of making sure each author was allotted 5-7 minutes in the event room to speak on his or her subject or to read an excerpt from his or her book(s). Along with that there was also the issue of author table placement in the store; each author’s table being placed according to genre and as close to the area in the store where his or her genre is housed as possible.

Once the authors had been chosen and informed of their ability to participate,  Kathy set out to help them learn how to set up their tables and sell their books; she also had to set expectations for mode of dress, manning the tables, what to bring and how to engage readers in conversation. She held a class for the authors to help get everyone comfortable with what was expected of them and how to best represent themselves and their work to their readers. She also needed to collect from each author their ISBN, title(s) of their work, their names or pen names, a biography, a head shot and a book description – all of which was used in the flyer she made to promote the event and the websites that are promoting the event. To see the websites click here: Greater Los Angeles Writers Society Author Fair and Barnes and Noble Event – GLAWS Author Fair.

Planning an event such as this is no small task and I just want to take this opportunity to thank Kathy, Gillian, others who plan events such as this. You should know how much the authors appreciate you and the opportunity you are giving us to meet and greet our fans and cultivate new fans and friends.  It takes months of hard work to pull off an event like this. Thank you for giving us your time and your skills.

~Darlene Quinn


Where, oh Where Are Our Readers? The search for the elusive audience

Being a writer isn’t a path most of us choose consciously; it’s just who we are. We are storytellers, researchers, teachers, searchers, learners and so much more. To some, writing is a way to impart wisdom learned from years of living. To some writing is a way of finding out who we are and where we belong. To some writing is a way to heal a past or deal with the present; to purge emotional pain or align our thought processes. Writing is so many different things to so many people; but there is one thing all writers have in common – we want readers.

Readers are the foundation of a writer’s life. They are the sky we are reaching for; the most important ingredient in our author stews. So where do we find them? Where are they hiding? How do we attract them to our work; get them to read our novel, story, poem, or article? Some of us start with our friends and family; some of us search out an agent or publisher to find readers for us; some of us look online to our connections on social sites. None of these strategies is wrong, but none of them are enough either. So what is a writer to do? Where are the elusive readers of our dreams?

Finding readers has a lot to do with our purpose for writing. Why did we write our novel, story, article or poem? Was it for a sense of self? Perhaps it was to see our names on the best seller list? Was it for the thrill of seeing our book on the library or bookstore shelf? Whatever the reason, without readers our blood, sweat and tears lies stagnant on the shelf. We write for a reason; we have a target audience in mind when we write. If we write for young adults, then our target audience is teenagers; if we write fantasy or science fiction, then that is our target audience. If we figure out who we are writing for and our reason for writing this particular story, then we can figure out where to find our readers.

If we use social sites to reach readers, it is fairly easy to find our audience. Just look in the groups on Facebook alone and we can find people who have something in common with our story; someone who will enjoy what we have written and be interested in the information we want to impart. The hard part is making sure we don’t overstep the boundaries of friendship when we offer our work on these sites. The hard sell doesn’t work; pushing our work in readers’ faces is never a good idea. Our readers are our friends, or at least our future friends. We need to let them know we exist; we need to let them know our work exists; but after that it is in their hands. Readers make their own decisions as to what they want to read and which authors they want to offer their loyalty to. We have to respect that they have that choice.

Word of mouth is a very strong current. It can carry a novel on its tide and bring a wave of readers to our shores; but if we try to control the current, we may find that it is stronger than we think and can sweep our novel out into a vast sea of nothingness. With the advent of ePublishing, the sea is getting bigger and deeper and our novels are one of millions of novels floating around.  We can take two paths here; we can trust that the reader will be the fisherman and our novel will happen to get caught on their hooks and hauled aboard to be devoured; or we can be the fishermen, dangling our bait for hungry readers. One path is passive, the other is more aggressive. Some might say that equating our readers to hungry fish is demeaning; but truth be told, aren’t most readers looking for something in our books that will hook them? The first line of a novel is called a hook; why not use it?

We are all vying for readers; to get the attention of someone who will love our work so much they will recommend us to other readers.  Do we really want to be passive here? Dangle the bait; attract one reader and more will hopefully follow. We just need to make sure to use the right bait – good content. If the bait is hard to swallow, the fish won’t recommend it to other fish and our hooks will remain empty. If our bait is delicious and decadent, the fish will swim out to other fish and let them know where the best hook in the sea is.

Times have changed and it is no longer enough to just write a good story.  The days of staying home and writing and letting others take care of the marketing are over. We need to go out into the sea of readers and find our school of fish; let them know where the best bait in town is and dangle the hook in front of them.  Let them take the bait; then it’s up to them to decide if they want to share it or not. We can’t control the current, but we can tempt the fish.

Writers, where do you find readers and how do you hook them? Readers, what hooks you?

The Fate of Webs of Fate – Waiting for Reader Reviews

Many of you may have noticed requests for reviewers for my upcoming novel, Webs of Fate. The response has been phenomenal. My thanks go out to all of you who have joined our team. We now have reviewers across the US and Canada, even some out of the country who are reviewing the PDF file. They include Gibraltar, England, Australia, and Paris.  The Advanced Readers Copies have been shipped to the reviewers that have already come aboard, and now I wait to see how this novel will be received.

Patience may be a virtue, but  is often nerve wracking. While I am not pacing a worn paths in the carpet or experiencing sleepless nights, like most of us I have a certain degree of insecurity. The fact that Webs of Power and Twisted Webs have been winners of the Indie National Excellence Awards and finalists in the USA National Best Books and Twisted Webs was recently named winner of the 2011 International Book Award for fiction and literature was thrilling, but it has raised the bar since I strive to make each novel better than the one before. The big question is have I met that goal?

I have yet to meet an author, even a famous one, who did not admit to occasional bouts of insecurity.  It is human nature to be concerned with how others view us, and let’s face it; our work is a part of us. It is our heart, our soul, our very being which we pour out onto paper and then parade out for others to assess. As authors it is our job to drop the filters and write from the heart; to give our readers a glimpse into the inner workings of our minds and imaginations. Few other jobs have this requirement. And yet as authors, we ask for reviews, knowing we must reach our intended reader. For non-fiction the contentmust fill the needs of the intended readers. In the case of novels, the key element is story. Have we reached our readers? Have we touched their hearts? Have we kept them turning the pages? And most of all have we provided entertainment?

No matter how good we think our work may be, it can always be better. There is a small, lingering doubt that maybe; just maybe it is not good enough. When Webs of Power won its first award, I was pleasantly surprised–most award winning books I have found to be somewhat dark–mine are not.. When I put Twisted Webs out for reviews, I worried that it wouldn’t live up to Webs of Power.  Now it’s time to see if my reviewers feel that Webs of Fate lives up to standard set by the previous novels in the series. It is now in the hands of the reviewers, and I hope that it fares well. In the meantime, I will continue work on Unpredictable Webs and continue to take my daily walk on the beach and enjoy the company of my wonderful husband, Jack. Yet in the back of my mind, Webs of Fate and its fate will be ever-present.


How do you deal with the waiting game while waiting for feedback on your work?

Wait….Don’t send that out yet!

I started out writing this blog about how to find a literary agent and whether or not it is your best route.  To help those of you who are wondering if getting an agent is worth the time and effort or if you should just go ahead and send out your manuscript and hope for the best, I want you to have all the factors.  While writing about this, a funny thing happened- my blog morphed.  I found myself talking about the different kinds of publishers, the things you should do before sending a manuscript to a publisher or agent, and also whether or not I felt an agent was necessary. I found I was writing a book instead of a blog! So I decided to write a series of blogs on publishing and agents. Your individual goals will dictate the best route for you, and learning about today’s publishing world is key to making an informed decision.  Since there are certain things that need to be done before you even think of sending out your manuscript, I thought I would start with that. So without further ado….

Wait…don’t send that out yet!

Congratulations, you just completed writing your novel! So now what? Well, after you heave a sigh of relief at having finished and maybe have a celebratory glass of wine, it’s time to decide on the next step. There are many routes you can go, so how do you decide which path to take? Do you submit to the big publishers and hope for the best? Should you go with a smaller print? How about an eBook? Self-Publish? POD? An author’s head could spin with all the different choices! There are several questions we need to ask ourselves before we start sending our manuscripts out, whether it is to publishers themselves or to literary agents we hope will represent us. The first question to ask is: is it really done? I find that when I finish a manuscript, I need to put it down and walk away for a while before I can go back and edit. If I try to edit it right away, I am too close to it and tend to not see the flaws that will inevitably be in it. If I wait for a while, not just a day or two, then I can look at it with fresh eyes and maybe see changes that need to be made. Once I have edited and rewritten, and I truly believe it is ready to go, I have one more thing I need to do before I send it out to anyone. The next step I take is to have it professionally edited.

Is professional editing worth the time and money? In my honest opinion, YES! The last thing we want to do as authors is send out our sweat and tears manuscript and have it discounted without even being read all the way through. Why would that happen? Well, if it has a lot of typos, the formatting is incorrect, if the grammar is incorrect in spots, if the timeline doesn’t work, if the continuity is off…I could go on and on, but I think I have made my point. A professional editor will not only check for grammar and sentence structure; he or she will check for continuity, pace, and flow as well. Writers Conferences, associations, and clubs are an excellent way to find a reputable editor. I also highly recommend Jeff Herman’s book: Guide to Book Publishers, Editors and Literary Agents. Once you find an editor, make sure that your editor will work in the world you have created.  Ask for references and check them out –talk with authors who have worked with that editor. There are many people out there who fancy themselves editors and will truly try to do a good job for you, but just don’t have the experience you want in an editor. Would you trust your baby to an inexperienced caregiver? Then why would you trust an inexperienced editor with your labor of love? While a new editor may be good, a proven track record is a plus. Having your manuscript professionally edited greatly increases your chances of publication, but it does not assure it. Unfortunately, there are a number of factors to consider in today’s world of publishing. Keeping that in mind, I will continue this series on publishing and agents as quickly as possible.



Promoting your book – Should you leave it up to the hands of fate?

Writers have a wonderful gift ~ we have the gift of taking images and ideas from our imaginations and using them to paint a picture with our words; a picture that can transport our readers to another world, to let them live in someone else’s shoes or be privy to someone else’s thoughts. We delve into our characters until we know their personalities, their behaviors, their backgrounds and their innermost thoughts and feelings and we convey all of this to our readers so they feel that they know this character almost as well as they know themselves. We play pretend very well.  So let me take you on a pretend journey. Let’s pretend you have a published book. You walk into a bookstore or library and feel that thrill of seeing your book on the shelf, your name on the cover, your picture on the back flap with your bio proudly proclaiming your accomplishment. There are countless words to describe the feeling, yet there is no one word to cover it all. Now, you have your book, you can hold it in your hands, you can leaf through the pages and see the sweat and the tears of your labor. The question is….how do you get other people to read it?

Marketing is a key element. The path we take depends on our individual goals. If your aspirations are simply to have a well designed published book containing your story or message available for family and friends or if you are a well-established speaker, with some proactive networking in the writing community, you may be able to create and implement your own marketing plan. However, if you desire your books to be in the hands or readers across the nation or even regionally, you need a publicist. Even if you have a traditional publisher, with a publicist, that publicist works for the publishing house, not for you. There is a certain advantage to having your own Public Relations firm working for you.  So why do you need a publicist and what can they do for you?

A good PR firm knows how to position your book with the media. They know how to get the attention you and your book deserve. They have access to the databases and mailing lists that give you access to the media contacts you need.  Depending on your agreement, they will set up interviews, arrange book reviews, send out effective pitches letters, write articles and help you position your book for your target audience. (Although press releases and press kit are somewhat passé, you should create them in case you receive a request) An effective PR firm will help put you in front of your audience; after all, if you can’t find your audience, chances are they can’t find you. At times, the right PR firm may even see you more clearly than you see yourself and they will be able to position you in front of more possible readers than you imagined.

I have had my ups and downs with PR firms in the past, and I must say that the one I am working with now understands me better than I understand myself at times. They were able to combine my background with the background of my novel and develop effective pitches which have landed me on close to 200 radio shows and 15 TV shows. Unlike my former publicist, who sent books out with pitches (a dial-a-prayer approach which turned hundreds of books into junk mail–many of which I found listed as used books on Amazon prior to my publication date). My PR team is an author’s dream, with caring, responsive professionals. They first create interest through well developed pitches and send books out only by request of the interested radio, TV, and print media producers. They have a no nonsense approach to PR.

It is important to find a PR company that you can relate to and who can relate to you, there is no one size fits all firm. When you are looking for a PR firm to promote your book, there are certain questions you should ask yourself as well as the firms you are interviewing.

  1. How much experience does the firm have, not only with publicizing books, but with your genre as well?
  2. What kind of coverage are they offering? Print? Radio? TV? Online?
  3. How long do they expect it to take to get the ball rolling?
  4. How much will it cost?
  5. What do I have to contribute?

No matter how fantastic and knowledgeable your PR firm may be, they cannot be successful in promoting you unless you take an active role. We all know more than we think we do about those things we are inspired to write about. To be effective, work with a group who can empower you to bring that knowledge to the surface. Be professional and never stop learning. A good PR firm will help you to understand the value of a website and social media to promote your book as well as how to brand yourself as an author.

I’m sure you have plenty of questions to add to these yourselves. There are many more aspects of book promotion to consider; which is another reason why you should let a PR company help guide you through the process. After all, you worked hard on your book, you poured your soul into it…do you really want to leave it up to fate that your audience will find you, talk about you and drive others to your book?  Many wonderful worthwhile books have remained unread because people have not heard about the book or the author. The fate of your book is in your hands.