Tag Archives: Marketing Plan

WRITING A PREQUEL – SHOULD I OR SHOULDN’T I? PART TWO

I received many comments on the last post regarding prequels and back-story. Many authors express the belief that prequels tend to be an author’s saved up back-story. If that is the case, it is unlikely that a compelling prequel will follow. There is a quite a bit to consider as we discuss prequels.

THE BACK-STORY ON BACK-STORY

As the authors, we know what happened before our published work; where our characters came from, what makes them do the things they do, why this one is afraid of the dark or that one has an aversion to apples…we created these personality quirks and the reasons behind them. A prequel does not have to be the “why” of the already published work. Honestly, just because one reader wants to know why John Doe flinches every time the doorbell rings, does not meant that EVERY reader wants to know the story behind that quirk. We need to ask ourselves, is our story idea compelling enough to interest a reader in spending his or her hard earned cash on a book? A prequel should be a standalone story that just happens to be inhabited by one or two (or maybe all) of the characters from our current novel. It’s not there to explain the entire back story; it can, however, support character traits or give deeper insight into certain characters. So what’s all the fuss about prequels?

THE PROBLEM OF THE CART COMING BEFORE THE HORSE

Problem number one, as I see it, is the story map. We have a perfectly good published novel with a sequence of events that is set in stone. Now, here we are later, writing a novel that leads up to that sequence of events – we have to make sure we don’t contradict ourselves or send our characters so way off the beaten path that it’s just not a plausible story to bring them back. The sequence of events in the prequel must logically lead up to the sequence of events in the published work, even if the prequel takes place many years earlier when the main character is just a child (or in the case of Star Wars, before the main characters are born). For example, if in the already published story, our main character mentions that she lost her parents in a fire when she was 20, we can’t possibly have her ask her mother for advice in a prequel that takes place when she is 25. The story map must be consistent and lead the main characters to the path of the already published novel, or at least to a path that the readers can believe will put them upon the path they will travel in the published novel.

CHECK YOUR FACTS MA’AM

Facts must be checked and double checked; even the most seemingly innocuous comment made by a minor character in the first book must coordinate with the storyline in the prequel. If there is an inconsistency in even the minutest detail, we can be sure that a reader will notice it and it will become a thorn in that reader’s side. Every character counts; we need to make sure a minor character doesn’t push a main character off track. If the story line of the prequel is gleaned from an event the main character mentions in the published work, we need to make sure that any character mentioned in the existing work now exists in the prequel. For example, if our MC mentioned in passing that she had a college roommate named Donna at the time her parents perished in that fire and our story takes place during that time frame, we need to make sure Donna exists. No Donna – no continuity. Worse yet, we need to make sure we don’t call the MC’s roommate Rachel. Check the facts, check the facts, check the facts! Did I mention we need to check the facts?

DON’T TOUCH THAT ROCK!

As authors we must make sure that nothing in our prequel negates the novels that are already published—character traits and motivation must be consistent. However, in my opinion, in order to be a successful prequel, the story should be about our characters at an earlier time– a separate stand alone story that will captivate readers not just a pre-shadow of our other novels. When we are writing a prequel, we need to travel back and forth between the published work and the work in progress; making sure that the events occurring in the prequel do not deter the events of the already published work. Some may liken this to time travel stories where the characters are warned to not alter anything in the past because one little stone out of place can set a chain of events that changes the already established present and future. There is a lot of backtracking and double checking to be done when attempting a prequel; the webs must be woven carefully and delicately in order to create a consistent and believable storyline.

What other issues stand out when you think about prequels?

Author Book Fairs – A Behind the Scenes Look

I love book fairs. I attend them not just as an author, but as a reader as well. There is nothing like getting to walk around a bookstore and meet the authors who write the books we love. They have their tables set up with their books and other give-aways on it; they talk to their fans, old and new.  There are talks from several different authors in several different genres. What’s not to love? Walk in, meet the authors, hear some interesting stories, buy a book or two and go home; simple as can be, right? Well, for the fans, yes.

There is a lot that goes into setting up an event like this. My friend and assistant Kathy Porter is the co-chair of the Author Fair I am attending next weekend. Through her, my eyes have been opened to the tremendous amount of work that goes into putting on an event such as this. I thought it was time to give Kathy and others who do this work their due and to let them know how much we appreciate them.

The event is being organized through the Greater Los Angeles Writers Society (GLAWS) and is being hosted by Barnes and Noble on July 23rd and 24th. Before anything else could be done to start planning, the first thing Kathy had to do was find a venue. She contacted Barnes and Noble; for this event she spoke with the Barnes and Noble in Marina Pacifica in Long Beach, California. She chose this venue because of the location and the openness of the meeting area which will allow enough room for all the fans we are hoping will join us.  Once Barnes and Noble agreed to host the event, GLAWS put out a call for authors.

There are certain qualifications for author participation in this event, and Kathy had the tough job of having to gently explain to several talented authors that they were not able to be featured.  In order to qualify for this event an author had to have books available through Baker &Taylor and also through Ingram, the books needed to be returnable and they needed to have enough books in the system to order (usually about 20 books). Out of the 41 authors who wished to participate, only 20 met the qualifications set by the store.

Kathy had to attend meetings with the bookstore to work out how many authors the store could support per day, the event room scheduling and seating as well as the food and drink to be available.  There were a lot of details to attend to such as where chairs should be placed, where microphones needed to be placed and which food and drinks would be free and which would be sold. The author schedule consisted of making sure each author was allotted 5-7 minutes in the event room to speak on his or her subject or to read an excerpt from his or her book(s). Along with that there was also the issue of author table placement in the store; each author’s table being placed according to genre and as close to the area in the store where his or her genre is housed as possible.

Once the authors had been chosen and informed of their ability to participate,  Kathy set out to help them learn how to set up their tables and sell their books; she also had to set expectations for mode of dress, manning the tables, what to bring and how to engage readers in conversation. She held a class for the authors to help get everyone comfortable with what was expected of them and how to best represent themselves and their work to their readers. She also needed to collect from each author their ISBN, title(s) of their work, their names or pen names, a biography, a head shot and a book description – all of which was used in the flyer she made to promote the event and the websites that are promoting the event. To see the websites click here: Greater Los Angeles Writers Society Author Fair and Barnes and Noble Event – GLAWS Author Fair.

Planning an event such as this is no small task and I just want to take this opportunity to thank Kathy, Gillian, others who plan events such as this. You should know how much the authors appreciate you and the opportunity you are giving us to meet and greet our fans and cultivate new fans and friends.  It takes months of hard work to pull off an event like this. Thank you for giving us your time and your skills.

~Darlene Quinn

 

Where, oh Where Are Our Readers? The search for the elusive audience

Being a writer isn’t a path most of us choose consciously; it’s just who we are. We are storytellers, researchers, teachers, searchers, learners and so much more. To some, writing is a way to impart wisdom learned from years of living. To some writing is a way of finding out who we are and where we belong. To some writing is a way to heal a past or deal with the present; to purge emotional pain or align our thought processes. Writing is so many different things to so many people; but there is one thing all writers have in common – we want readers.

Readers are the foundation of a writer’s life. They are the sky we are reaching for; the most important ingredient in our author stews. So where do we find them? Where are they hiding? How do we attract them to our work; get them to read our novel, story, poem, or article? Some of us start with our friends and family; some of us search out an agent or publisher to find readers for us; some of us look online to our connections on social sites. None of these strategies is wrong, but none of them are enough either. So what is a writer to do? Where are the elusive readers of our dreams?

Finding readers has a lot to do with our purpose for writing. Why did we write our novel, story, article or poem? Was it for a sense of self? Perhaps it was to see our names on the best seller list? Was it for the thrill of seeing our book on the library or bookstore shelf? Whatever the reason, without readers our blood, sweat and tears lies stagnant on the shelf. We write for a reason; we have a target audience in mind when we write. If we write for young adults, then our target audience is teenagers; if we write fantasy or science fiction, then that is our target audience. If we figure out who we are writing for and our reason for writing this particular story, then we can figure out where to find our readers.

If we use social sites to reach readers, it is fairly easy to find our audience. Just look in the groups on Facebook alone and we can find people who have something in common with our story; someone who will enjoy what we have written and be interested in the information we want to impart. The hard part is making sure we don’t overstep the boundaries of friendship when we offer our work on these sites. The hard sell doesn’t work; pushing our work in readers’ faces is never a good idea. Our readers are our friends, or at least our future friends. We need to let them know we exist; we need to let them know our work exists; but after that it is in their hands. Readers make their own decisions as to what they want to read and which authors they want to offer their loyalty to. We have to respect that they have that choice.

Word of mouth is a very strong current. It can carry a novel on its tide and bring a wave of readers to our shores; but if we try to control the current, we may find that it is stronger than we think and can sweep our novel out into a vast sea of nothingness. With the advent of ePublishing, the sea is getting bigger and deeper and our novels are one of millions of novels floating around.  We can take two paths here; we can trust that the reader will be the fisherman and our novel will happen to get caught on their hooks and hauled aboard to be devoured; or we can be the fishermen, dangling our bait for hungry readers. One path is passive, the other is more aggressive. Some might say that equating our readers to hungry fish is demeaning; but truth be told, aren’t most readers looking for something in our books that will hook them? The first line of a novel is called a hook; why not use it?

We are all vying for readers; to get the attention of someone who will love our work so much they will recommend us to other readers.  Do we really want to be passive here? Dangle the bait; attract one reader and more will hopefully follow. We just need to make sure to use the right bait – good content. If the bait is hard to swallow, the fish won’t recommend it to other fish and our hooks will remain empty. If our bait is delicious and decadent, the fish will swim out to other fish and let them know where the best hook in the sea is.

Times have changed and it is no longer enough to just write a good story.  The days of staying home and writing and letting others take care of the marketing are over. We need to go out into the sea of readers and find our school of fish; let them know where the best bait in town is and dangle the hook in front of them.  Let them take the bait; then it’s up to them to decide if they want to share it or not. We can’t control the current, but we can tempt the fish.

Writers, where do you find readers and how do you hook them? Readers, what hooks you?

The Fate of Webs of Fate – Waiting for Reader Reviews

Many of you may have noticed requests for reviewers for my upcoming novel, Webs of Fate. The response has been phenomenal. My thanks go out to all of you who have joined our team. We now have reviewers across the US and Canada, even some out of the country who are reviewing the PDF file. They include Gibraltar, England, Australia, and Paris.  The Advanced Readers Copies have been shipped to the reviewers that have already come aboard, and now I wait to see how this novel will be received.

Patience may be a virtue, but  is often nerve wracking. While I am not pacing a worn paths in the carpet or experiencing sleepless nights, like most of us I have a certain degree of insecurity. The fact that Webs of Power and Twisted Webs have been winners of the Indie National Excellence Awards and finalists in the USA National Best Books and Twisted Webs was recently named winner of the 2011 International Book Award for fiction and literature was thrilling, but it has raised the bar since I strive to make each novel better than the one before. The big question is have I met that goal?

I have yet to meet an author, even a famous one, who did not admit to occasional bouts of insecurity.  It is human nature to be concerned with how others view us, and let’s face it; our work is a part of us. It is our heart, our soul, our very being which we pour out onto paper and then parade out for others to assess. As authors it is our job to drop the filters and write from the heart; to give our readers a glimpse into the inner workings of our minds and imaginations. Few other jobs have this requirement. And yet as authors, we ask for reviews, knowing we must reach our intended reader. For non-fiction the contentmust fill the needs of the intended readers. In the case of novels, the key element is story. Have we reached our readers? Have we touched their hearts? Have we kept them turning the pages? And most of all have we provided entertainment?

No matter how good we think our work may be, it can always be better. There is a small, lingering doubt that maybe; just maybe it is not good enough. When Webs of Power won its first award, I was pleasantly surprised–most award winning books I have found to be somewhat dark–mine are not.. When I put Twisted Webs out for reviews, I worried that it wouldn’t live up to Webs of Power.  Now it’s time to see if my reviewers feel that Webs of Fate lives up to standard set by the previous novels in the series. It is now in the hands of the reviewers, and I hope that it fares well. In the meantime, I will continue work on Unpredictable Webs and continue to take my daily walk on the beach and enjoy the company of my wonderful husband, Jack. Yet in the back of my mind, Webs of Fate and its fate will be ever-present.

 

How do you deal with the waiting game while waiting for feedback on your work?

Building Real Connections with Real People

Social Media seems to be the rage right now. As authors, we are getting online and tuning in to what readers want and learning through each other how to improve our writing and create a “Brand” for ourselves. But how do we balance the “brand” with the reality of who we are and what we are trying to accomplish? Balance between being “real” and being a “brand” is difficult if we don’t take care to brand ourselves correctly.

Spending time paying attention to something other than our writing may not be something we want to do; let’s face it – we want to write, and sometimes taking time out to socialize can be hard to do. It can take hours at a time away from our writing. It is time well invested, in my opinion. Getting to know my readers and so many other writers has taught me a lot of valuable lessons that I can incorporate into my writing. I try to find relevant articles and information to share, but a lot of the time, I find myself learning from something that someone else posted and having that “aha!” moment when something I have been struggling with sinks in. I find that I have a lot more in common with the people I am connecting with besides just what I like to write and what I like to read. I joined writing groups to meet other authors and to learn and share and have found that instead of just giving and receiving information, I have made actual friends through these groups; friends with whom I connect in other groups as well. My purpose in joining the groups was to learn and to give something back; share my experiences while writing and publishing my books and perhaps help someone who is struggling with the same experiences I struggle/d with. What I have found is more valuable than just learning and giving back – I found new friends.

Finding common ground with others is an important way of connecting with other people…and if they happen to want to read my book, well, the more the merrier. But it’s that connection that is important. I am more apt to read a book written by someone I feel I know and with whom I feel I have a connection than I am some person who contacts me on Facebook and tells me he/she has a new book coming out and I should read it. Being connected means not being a “Me, Me, Me” person. Yes, I have a book coming out and I am very proud of it; and yes, I would love to shout it from the rooftops and ask everyone to buy it…but that’s not connecting. That is advertising and pushing my product down people’s throats. I would rather have 5 readers with whom I am connected who truly want to read my book than have 1500 people I am connected to who I ask to read it, but who have no idea who I am. How many of those connections (strangers) will really care that I have a new book coming out? How many will actually buy my book?

The need to connect with people is a human condition. The days of the reclusive author are over. People want to know about the author whose books they are reading. They want to know that we are real people, with real families and real concerns. Does everyone on my friends’ list care that I am remodeling my home? Probably not; but it I share it not to draw them in, but to connect with someone. Inevitably, someone on my list has gone through something similar and can sympathize or offer advice as to ways to deal with it. That’s a connection; that is someone I can have a conversation with, and that is someone who I can tell about my new book, because that is someone I have come to know or who has come to know me.

So how do we connect with these “virtual” strangers? Finding a common ground to talk about is the best way I have found to build a connection with a new friend. Is there someone in my newsfeed who is changing careers and looking for some advice, sympathy or encouragement? That is a person I can relate to and offer my advice or encouragement as it is something I have done myself; it is a connecting force in our lives. Is there someone on one of my friends’ walls who loves shopping, reading mystery novels or walking on the beach? There’s a connection and a possible new friend.

Branding ourselves is more than just collecting friends and trying to get people to read our books; it is about building friendships and giving as well as receiving.

I have found that writers tend to be some of the most caring and giving people on our planet. I am a great believer in sharing what I have learned over the bumpy road to publication. Helping others avoid some of the pitfalls is extremely rewarding. Major caution: Time management is essential. We must keep our mission and obligation foremost in our minds. In fiction it is to produce a compelling story, in nonfiction we must provide our readers with valuable content– never short-changing our readers. Therefore, we are honor bound to continue to give our best, knowing that with each new novel or book the bar is raised. By keeping our priorities is perspective, limiting the time we invest in blogging and social media is essential.

How do you use social media?  How do you make new friends?

One Bad Apple Won’t Spoil the Whole Bunch: Just How Important are Book Reviews to an Author?

How important are book reviews for authors?  Before we consider this question, let’s decide on what a book review is and isn’t. A book review is an opinion. It advocates for readers, letting them know what other readers think of a particular book. It is not a literary critique. A literary critique is meant  to interpret the work and offer insight into its literary value. So what’s the difference? Book reviews are most often written by individuals who want to either recommend or not recommend a particular story. They are not there to decide what value the book offers the literary world, but to state their opinion on the story itself; was it entertaining, did it keep their attention, would they tell their friends about it? A book review tells what the story is about and may delve into the characters and motivation, but the idea is to assume the people reading the review are looking for an opinion to decide if they want to read the particular book or not. A literary critique assumes the reader has already read the book and would like more insight as to the theme and meaning behind the story.  The reviews we see on Amazon.com and other bookseller websites are reviews written by people who just want to talk about a good (or bad) book.

So why is that book review important for an author? To start, if the author is new  and has no other books to stake his or her reputation on, then a favorable book review is going to help sell his or her books. Let’s say we are looking for something to read and are perusing Amazon.com in a particular genre we like. We do a search for, let’s say mysteries/thrillers. Want to know how many books come up? 61,847. Yes, you read that right – over 60,000 mystery/thrillers. Many people will go on to look for a favorite author in the genre, but let’s say we want to try something new.  We click on mystery/thriller new releases and it narrows our search down to 82 – a little more manageable, wouldn’t you say? But now how do we decide which of the 82 books we want to read? For most people, the answer is – read the reviews. Yes, that is a lot of reviews to read. I’m sure there are other ways to filter the choices down to an even more manageable number, but even if we manage to get it down to 5 choices; we still need to decide between those. So we read the synopsis and the review to see which one piques our interest and was also found to be entertaining to others who read it. So is the review valuable? In my opinion, it is invaluable.

If you happen to be an up and coming author or a well-known author, a book review is still a valuable tool. A name can only take us so far. There are many well-known authors whose books I have read based on just the name and had mixed feelings about the book. We can’t win them all. Having interested readers post reviews for our books puts us ahead of the game, in my opinion. It’s a way to have electronic word of mouth.  Remember the old VO-5 commercial? She told two friends, and she told two friends and so on and so on and so on. Posting a review is like telling friends how much we liked a book; then hopefully they will read it and post a review – and so on and so on and so on… The more positive responses we have, the better. So what happens if someone posts a negative review?

If someone posts a bad review of your book, take it in stride. It’s not personal, it just wasn’t their taste. One bad review won’t ruin our chances of being read. Think of it this way, if someone cared enough to write the review, we know we reached them on some level, even if that level touched a sore point for them.  I read a great article by Carol Pinchefsky on the subject of bad book reviews; you can find it here: http://www.intergalacticmedicineshow.com/cgi-bin/mag.cgi?do=columns&vol=carol_pinchefsky&article=011

Good or bad, a book review helps our readers determine if it’s worth the time and money to buy our books. Have you ever dealt with a negative book review? How did you handle it?

Tongue Tied and Twisted: How to get over the fear of public speaking

For most, it is a teenage nightmare. You feel your mouth go dry; your hands begin to shake. You wonder if you have something stuck in your teeth; your stomach begins to churn and you wonder if you are going to be sick, right here, right now. For some, it is exhilarating. The expectant looks turned in your direction; knowing that everyone there has come just for you. It’s public speaking and as an author, it’s something you will probably have to do at some point in your career.

A long, long time ago in a land, well, right here actually – writers wrote books. That’s what we did, that’s what we loved; after the book was finished and accepted by a publishing house we just went on to start our next brilliant piece of work and let the publishing house take care of our masterpiece. Those days are gone, my friends; we are past the day where an author’s only job was to write. Now, we travel; we talk about our books; we do book signings and readings. The days of sitting in solitude are gone; welcome to the era of the social author. We promote our novels on Facebook and Twitter; we connect with each other on Linked In and yes, we talk to each other. Of course it’s easy to talk about your writing when you are hiding behind a computer; what about when you have to get up in front of an audience and talk?

When I was in school and had to take a speech class, I would get tongue-tied. I would get so nervous that I wasn’t sure I could actually get up and do it without getting sick. I learned to get over that when I was working for Bullock’s Department Stores as a Corporate Trainer and had to get up and introduce people and talk. So how did I get over it? Well, when you are passionate about what you are speaking about, that makes all the difference in the world. When you have a purpose for getting up there and talking, when you know the people you are talking to are interested in what you have to say, it’s just not quite as frightening.  You look out at all those faces, waiting for you to be prolific and instead of shaking and forgetting what you wanted to say, the words just seem to start pouring out.  Now, I speak at events, I do radio interviews and television interviews; I’ve come a long way from that frightened teen who couldn’t find her tongue. It’s all about passion.

We bleed, sweat and pour our hearts into our novels. We research, we write and we rewrite until there is nothing left to add and so much we have taken away that we thought was crucial to our story. We breathe life into our plots and come to know our characters intimately. How can we NOT talk about our novel? When we were in school and had to get up and give a speech, it was most likely on a subject we weren’t sure about, something we may have had no interest in; we are sure about our novels and we are most definitely interested in the subject. The passion is there, the purpose is there and the audience is there because they are interested. It’s much easier to get up and talk when those three ingredients combine. The last ingredient I would suggest in this recipe is practice. Practice getting up and speaking in front of people. Join a Toastmaster’s group in your area. Go to a meeting as an observer and see if you can think of something to say when they give out a subject. You don’t have to speak the very first time if you don’t want to; just see what it’s about. It’s a great group and everyone is there for the same purpose; to learn how to speak, not to judge anyone else’s speech.

So the public speaking recipe for success is: passion, purpose, interest and practice. Pour them all into the pot, give it a good stir and set your audience on fire.

Have you had a good experience with public speaking? Why don’t you tell us about it?